01627nam a2200397 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020002300112020002600135040002100161035002100182050002700203082001700230100001700247245019200264250001200456260004600468300001600514500006500530504006400595533015200659650003600811650001800847650002700865650003500892650003600927655002900963700002000992710005701012710001701069856012601086999001701212ebr10257554CaPaEBRm        u        cr cn|||||||||080811s2009    cau     sb    001 0 eng    z  2008034930  z0470293705 (cloth)  z9780470293706 (cloth)  aCaPaEBRcCaPaEBR  a(OCoLC)31018400714aHF5415.5b.H585 2009eb04a658.8/022221 aHoltz, Shel.10aTactical transparencyh[electronic resource] :bhow leaders can leverage social media to maximize value and build their brand /cShel Holtz, John C. Havens ; foreword by Lynne D. Johnson.  a1st ed.  aSan Francisco, CA :bJossey-Bass,cc2009.  axiv, 297 p.  a"IABC, International Association of Business Communicators."  aIncludes bibliographical references (p. 277-281) and index.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aCustomer relationsxManagement. 0aSocial media. 0aInteractive marketing. 0aBusiness communicationxBlogs. 0aInternet marketingxManagement. 7aElectronic books.2local1 aHavens, John C.2 aInternational Association of Business Communicators.2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10257554zAn electronic book accessible through the World Wide Web; click to view  c32008d32008