02801nam a2200397 i 4500 ebr10990950 CaPaEBR m o d cr cn||||||||| 140807s2015 enka o 001 0 eng|d 9781118756317 (hardback) 9781118756256 (e-book) CaPaEBR eng rda pn CaPaEBR (OCoLC)899007549 JF1525.M37 T46 2015eb 352.7/48 23 Temporal, Paul, author. Branding for the public sector : creating, building and managing brands people will value / Dr. Paul Temporal. Chichester, West Sussex : Wiley, 2015. 1 online resource (290 pages) : illustrations text rdacontent computer rdamedia online resource rdacarrier Includes index. "From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"-- Provided by publisher. Description based on print version record. Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Government marketing. Government publicity. Public relations and politics. Branding (Marketing) Electronic books. Print version: Temporal, Paul. Branding for the public sector : creating, building and managing brands people will value. Chichester, West Sussex : Wiley, 2015 9781118756317 (DLC) 2014022331 ebrary. http://site.ebrary.com/lib/rucke/Doc?id=10990950 An electronic book accessible through the World Wide Web; click to view 34977 34977