TY  - BOOK
AU  - Ansell,John
ED  - ebrary, Inc.
TI  - Transforming big pharma: assessing the strategic alternatives 
AV  - HD9665.5 .A574 2013eb
U1  - 338.4/76151 23
PY  - 2013///
CY  - Farnham, Surrey
PB  - Gower Pub. Ltd.
KW  - Pharmaceutical industry
KW  - Management
KW  - Strategic planning
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; pt. I. How pharma differs and why this is important -- pt. II. Assessing management concepts for the pharmaceutical industry -- pt. III. Big pharma's strategic options -- pt. IV. Where will new products come from? -- pt. V. Prospects for new products -- pt. VI. Getting a true fix on prospects -- pt. VII. Conclusions and summary; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10740178
ER  -