@book{35824,
	author = {Thomas, Richard K., and Calhoun, Michael, and ebrary, Inc.},
	title = {Marketing matters},
	publisher = {Health Administration  Press,},
	year = {c2007.},
	series = {ACHE Management series},
	address = {Chicago, IL :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10251374}
}