01386nam a2200349Ia 4500 ebr10251374 CaPaEBR m u cr cn||||||||| 070104s2007 ilu sb 000 0 eng d 2007060370 1567932762 (pbk. : alk. paper) 9781567932768 (pbk. : alk. paper) CaPaEBR CaPaEBR (OCoLC)427864566 RA410 .56 .T49 2007eb 362.1068/8 22 Thomas, Richard K., 1944- Marketing matters [electronic resource] : a guide for health care executives / Richard K. Thomas, Michael Calhoun. Chicago, IL : Health Administration Press, c2007. xv, 151 p. ACHE Management series Includes bibliographical references. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Hospital care Marketing. Medical care Marketing. Electronic books. local Calhoun, Michael, 1949- ebrary, Inc. Management series (Ann Arbor, Mich.) http://site.ebrary.com/lib/rucke/Doc?id=10251374 An electronic book accessible through the World Wide Web; click to view 35824 35824