@book{36290,
	author = {Malhotra, Naresh K. and ebrary, Inc.},
	title = {Review of marketing research},
	publisher = {Emerald Group Publishing Limited,},
	year = {2013.},
	series = {Review of marketing research ;},
	address = {Bradford :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10732063}
}