@book{3662,
	author = {Applegate, Edd. and ebrary, Inc.},
	title = {Personalities and products},
	publisher = {Greenwood Press,},
	year = {1998.},
	series = {Contributions to the study of mass media and communications,},
	address = {Westport, Conn. :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10005615}
}