01800nam a22003131a 4500 ebr10005791 CaPaEBR m u cr cn||||||||| 020206s2002 nyua sb 001 0 eng d 2002001993 0814471528 (pbk.) CaPaEBR CaPaEBR (OCoLC)70739320 HD59 .H596 2002eb 659.2/0285/4678 21 Holtz, Shel. Public relations on the Net [electronic resource] : winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz. 2nd ed. New York : AMACOM, American Management Association, c2002. xx, 444 p. : ill. Includes bibliographical references and index. A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Internet in public relations. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10005791 An electronic book accessible through the World Wide Web; click to view 3692 3692