winning strategies to inform and influence the media, the investment community, the government, the public, and more! Holtz, Shel. creator ebrary, Inc text bibliography Electronic books. nyu New York AMACOM, American Management Association c2002 2002 2nd ed. monographic eng

electronic

electronic resource

xx, 444 p. : ill. A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts. Shel Holtz. Includes bibliographical references and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Internet in public relations HD59 .H596 2002eb 659.2/0285/4678 http://site.ebrary.com/lib/rucke/Doc?id=10005791 http://site.ebrary.com/lib/rucke/Doc?id=10005791 CaPaEBR 020206 ebr10005791