01800nam a22003131a 4500001001200000003000800012006001900020007001500039008004100054010001700095020002200112040002100134035002000155050002300175082002400198100001700222245019100239250001200430260006500442300002300507504005100530505053200581533015201113650003401265655002901299710001701328856012601345999001501471ebr10005791CaPaEBRm        u        cr cn|||||||||020206s2002    nyua    sb    001 0 eng d  z  2002001993  z0814471528 (pbk.)  aCaPaEBRcCaPaEBR  a(OCoLC)7073932014aHD59b.H596 2002eb04a659.2/0285/46782211 aHoltz, Shel.10aPublic relations on the Neth[electronic resource] :bwinning strategies to inform and influence the media, the investment community, the government, the public, and more! /cShel Holtz.  a2nd ed.  aNew York :bAMACOM, American Management Association,cc2002.  axx, 444 p. :bill.  aIncludes bibliographical references and index.0 aA report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aInternet in public relations. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10005791zAn electronic book accessible through the World Wide Web; click to view  c3692d3692