02189nam a2200385 a 4500 ebr10225452 CaPaEBR m u cr cn||||||||| 071212s2008 njua sb 001 0 eng 2007050862 9780470120552 (cloth) 047012055X (cloth) CaPaEBR CaPaEBR (OCoLC)608622384 n-us--- HG4930 .G465 2008eb 332.63/27068 22 Gerber, Melinda. How to create and manage a mutual fund or exchange-traded fund [electronic resource] : a professional's guide / Melinda Gerber. Hoboken, N.J. : John Wiley & Sons, c2008. xv, 351 p. : ill. [Wiley finance] Series from jacket. Includes bibliographical references (p. 341-342) and index. Create and manage a mutual fund -- Why the world needs another mutual fund -- Money, product differentiation, and distribution -- Price and customer service -- Spreading the word with promotion and publicity -- Building your mutual fund team -- The steps to start a mutual fund -- Create and manage an exchange-traded fund -- ETFs : the mutual fund's next evolution -- Building your exchange-traded fund team -- The steps to start an exchange-traded fund --- Appendix A: what to expect in your first year -- Appendix B: selling your business -- Appendix C: useful web sites, phone numbers, and additional readings -- Appendix D: list of service provider questions -- Afterword -- Notes -- Index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Mutual funds United States Management. Exchange traded funds United States Management. Portfolio management United States. Electronic books. local ebrary, Inc. Wiley finance series. http://site.ebrary.com/lib/rucke/Doc?id=10225452 An electronic book accessible through the World Wide Web; click to view 40778 40778