@book{40807,
	author = {Helmus, Todd C. and Paul, Christopher, and ebrary, Inc.},
	title = {Enlisting Madison Avenue},
	publisher = {RAND Corporation,},
	year = {2007.},
	address = {Santa Monica, CA :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10225498}
}