01362nam a2200325 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020003800112020003500150040002100185035002100206050002100227082001400248100002000262245018500282260004900467300002600516504005400542533015200596650003000748650003400778655002900812700003000841700002200871710001700893856012600910ebr10225498CaPaEBRm        u        cr cn|||||||||070713s2007    caua    sb    000 0 eng    z  2007028915  z9780833041562 (pbk. : alk. paper)  z0833041568 (pbk. : alk. paper)  aCaPaEBRcCaPaEBR  a(OCoLC)18367851314aU27b.H45 2007eb04a355.42221 aHelmus, Todd C.10aEnlisting Madison Avenueh[electronic resource] :bthe marketing approach to earning popular support in theaters of operation /cTodd C. Helmus, Christopher Paul, Russell W. Glenn.  aSanta Monica, CA :bRAND Corporation,c2007.  axxvii, 211 p. :bill.  aIncludes bibliographical references (p. 189-211).  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aMilitary art and science. 0aWarxProtection of civilians. 7aElectronic books.2local1 aPaul, Christopher,d1971-1 aGlenn, Russell W.2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10225498zAn electronic book accessible through the World Wide Web; click to view