TY  - BOOK
AU  - Helmus,Todd C.
AU  - Paul,Christopher
AU  - Glenn,Russell W.
ED  - ebrary, Inc.
TI  - Enlisting Madison Avenue: the marketing approach to earning popular support in theaters of operation 
AV  - U27 .H45 2007eb
U1  - 355.4 22
PY  - 2007///
CY  - Santa Monica, CA
PB  - RAND Corporation
KW  - Military art and science
KW  - War
KW  - Protection of civilians
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 189-211); Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10225498
ER  -