@book{41177,
	author = {Rutherford, David. and Knowles, Jonathan. and Institute of Communication Agencies.},
	title = {Vulcans, earthlings and marketing ROI},
	publisher = {Wilfrid Laurier University Press,},
	year = {c2008.},
	address = {Waterloo, Ont. :},
	note = {Co-published by the Institute of Communication Agencies.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10227074}
}