01452nam a2200337Ia 4500 ebr10227074 CaPaEBR m u cr cn||||||||| 071108s2008 onca sb 001 0 eng d 9781554580316 (pbk.) CaPaEBR CaPaEBR (OCoLC)568535539 HF5415 .R87 2007eb Rutherford, David. Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles. Waterloo, Ont. : Wilfrid Laurier University Press, c2008. xvi, 155 p. : ill. Co-published by the Institute of Communication Agencies. Includes bibliographical references (p. 135-137) and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Advertising Rate of return. Brand name products Valuation. Marketing Finance. Rate of return. Electronic books. local Knowles, Jonathan. Institute of Communication Agencies. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10227074 An electronic book accessible through the World Wide Web; click to view 41177 41177