01452nam a2200337Ia 4500001001200000003000800012006001900020007001500039008004100054020002500095040002100120035002100141050002400162100002300186245017400209260006400383300002400447500006100471504006400532533015200596650003300748650003600781650002400817650002000841655002900861700002300890710004100913710001700954856012600971999001701097ebr10227074CaPaEBRm        u        cr cn|||||||||071108s2008    onca    sb    001 0 eng d  z9781554580316 (pbk.)  aCaPaEBRcCaPaEBR  a(OCoLC)56853553914aHF5415b.R87 2007eb1 aRutherford, David.10aVulcans, earthlings and marketing ROIh[electronic resource] :bgetting finance, marketing and advertising onto the same planet /cDavid Rutherford and Jonathan Knowles.  aWaterloo, Ont. :bWilfrid Laurier University Press,cc2008.  axvi, 155 p. :bill.  aCo-published by the Institute of Communication Agencies.  aIncludes bibliographical references (p. 135-137) and index.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2009.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aAdvertisingxRate of return. 0aBrand name productsxValuation. 0aMarketingxFinance. 0aRate of return. 7aElectronic books.2local1 aKnowles, Jonathan.2 aInstitute of Communication Agencies.2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10227074zAn electronic book accessible through the World Wide Web; click to view  c41177d41177