@book{41796,
	author = {Holden, Reed K. and Burton, Mark R., and ebrary, Inc.},
	title = {Pricing with confidence},
	publisher = {Wiley,},
	year = {c2008.},
	address = {Hoboken, NJ :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10226875}
}