Visionary pricing reflections and advances in honor of Dan Nimer - Smith, Gerald E.; Nimer, Dan.; ebrary, Inc. (Bingley [England] : Emerald Group Pub., 2012)
section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.
Includes bibliographical references.
Electronic reproduction.
Keywords: Pricing; Marketing; Purchasing; Electronic books