TY  - BOOK
AU  - Smith,Gerald E.
AU  - Nimer,Dan
ED  - ebrary, Inc.
TI  - Visionary pricing: reflections and advances in honor of Dan Nimer 
AV  - HF5416.5 .V57 2012eb
PY  - 2012///
CY  - Bingley [England]
PB  - Emerald Group Pub.
KW  - Pricing
KW  - Marketing
KW  - Purchasing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10649048
ER  -