02864nam a2200349Ia 4500 ebr10075556 CaPaEBR m u cr cn||||||||| 041012s2005 nyu sb 001 0 eng d 2004022296 0814408184 CaPaEBR CaPaEBR (OCoLC)57896860 HE7797.Q35 M6 2005eb 338.7/62138456 22 Mock, Dave. The Qualcomm equation [electronic resource] : how a fledgling Telecom company forged a new path to big profits and market dominance / Dave Mock. New York : AMACOM American Management Association, 2005. xx, 266 p. Includes bibliographical references and index. Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. QUALCOMM Inc. Telecommunication. Wireless communication systems. Spread spectrum communications. Code division multiple access. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10075556 An electronic book accessible through the World Wide Web; click to view 45181 45181