02381nam a2200373 a 4500 ebr10648829 CaPaEBR m u cr cn||||||||| 120827s2013 nmua sb 001 0 eng d 2012032707 9780826352415 (cloth alk. paper) 9780826352439 (e-book) CaPaEBR CaPaEBR (OCoLC)824698504 s-ag--- HC180.C6 M55 2013eb 306.30982 23 Milanesio, Natalia, 1974- Workers go shopping in Argentina [electronic resource] : the rise of popular consumer culture / Natalia Milanesio. Albuquerque : University of New Mexico, c2013. xi, 307 p. : ill. Includes bibliographical references and index. Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today. "Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Per�on's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Consumption (Economics) Argentina. Consumers Argentina History 20th century. Working class Argentina History. Argentina Economic conditions 20th century. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10648829 An electronic book accessible through the World Wide Web; click to view 45296 45296