the rise of popular consumer culture Milanesio, Natalia 1974- creator ebrary, Inc text bibliography Electronic books. nmu Albuquerque University of New Mexico c2013 2013 monographic eng

electronic

electronic resource

xi, 307 p. : ill. "Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Per�on's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher. Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today. Natalia Milanesio. Includes bibliographical references and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. s-ag--- Consumption (Economics) Argentina Consumers Argentina History 20th century Working class Argentina History Argentina Economic conditions 20th century HC180.C6 M55 2013eb 306.30982 http://site.ebrary.com/lib/rucke/Doc?id=10648829 http://site.ebrary.com/lib/rucke/Doc?id=10648829 CaPaEBR 120827 ebr10648829