02381nam a2200373 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020003700112020002700149040002100176035002100197043001200218050002500230082001800255100003100273245012200304260005300426300002300479504005100502505050900553520042601062533015201488650004001640650004901680650003901729651005001768655002901818710001701847856012601864999001701990ebr10648829CaPaEBRm        u        cr cn|||||||||120827s2013    nmua    sb    001 0 eng d  z  2012032707  z9780826352415 (cloth alk. paper)  z9780826352439 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)824698504  as-ag---14aHC180.C6bM55 2013eb04a306.309822231 aMilanesio, Natalia,d1974-10aWorkers go shopping in Argentinah[electronic resource] :bthe rise of popular consumer culture /cNatalia Milanesio.  aAlbuquerque :bUniversity of New Mexico,cc2013.  axi, 307 p. :bill.  aIncludes bibliographical references and index.0 aIndustry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today.  a"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Per�on's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aConsumption (Economics)zArgentina. 0aConsumerszArgentinaxHistoryy20th century. 0aWorking classzArgentinaxHistory. 0aArgentinaxEconomic conditionsy20th century. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10648829zAn electronic book accessible through the World Wide Web; click to view  c45296d45296