01136nam a2200289Ia 4500 ebr10064617 CaPaEBR m u cr cn||||||||| 040422s2004 ilu sb 001 0 eng d 0793188369 CaPaEBR CaPaEBR (OCoLC)70734560 HF5415.15 .W565 2004eb 658.8 22 Winsor, John, 1959- Beyond the brand [electronic resource] : why engaging the right customers is essential to winning in business / John Winsor. Chicago : Dearborn Trade Pub., 2004. xviii, 269 p. Includes bibliographical references and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Product management. Brand loyalty. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10064617 An electronic book accessible through the World Wide Web; click to view 48188 48188