TY  - BOOK
AU  - Tanner,John F.
TI  - Analytics and dynamic customer strategy: big profits from big data 
AV  - HF5415.5 .T366 2014eb
U1  - 658.8/34 23
PY  - 2014///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Customer relations
KW  - Relationship marketing
KW  - Big data
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10885925
ER  -