@book{49979,
	author = {Stone, Merlin, and ebrary, Inc.},
	title = {Consumer insight},
	publisher = {Kogan Page,},
	year = {2004.},
	series = {Market research in practice},
	address = {London ;},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10084448}
}