@book{52205,
	author = {Rossi, Peter E. and Allenby, Greg M. and ebrary, Inc.},
	title = {Bayesian statistics and marketing},
	publisher = {J. Wiley,},
	year = {2006,c2005.},
	address = {Chichester, England :},
	edition = {Reprinted with corrections.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10631330}
}