Mobilized marketing
how to drive sales, engagement, and loyalty through mobile devices
Hasen, Jeff
1958-
creator
ebrary, Inc
text
Electronic books.
nju
Hoboken, N.J
Wiley
2012
monographic
eng
xvii, 206 p.
"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"--
pt. 1. The early years -- pt. 2. The present -- pt. 3. The future.
Jeff Hasen.
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Telemarketing
Mobile commerce
Internet marketing
Cell phone advertising
HF5415.1265 .H378 2012eb
658.8/72
http://site.ebrary.com/lib/rucke/Doc?id=10630628
http://site.ebrary.com/lib/rucke/Doc?id=10630628
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