@book{53444,
	author = {Davis, John, and ebrary, Inc.},
	title = {Measuring marketing},
	publisher = {John Wiley & Sons Singapore,},
	year = {2013.},
	address = {Singapore :},
	edition = {2nd ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10629615}
}