TY  - BOOK
AU  - Davis,John
ED  - ebrary, Inc.
TI  - Measuring marketing: 110+ key metrics every marketer needs 
AV  - HF5415 .D38 2013eb
PY  - 2013///
CY  - Singapore
PB  - John Wiley & Sons Singapore
KW  - Marketing
KW  - Evaluation
KW  - Marketing research
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10629615
ER  -