01630nam a2200325 a 4500001001200000003000800012006001900020007001500039008004100054020001800095020001800113020002700131040002100158035002100179050002400200100003200224245010600256250001200362260005300374300002500427504005100452505040900503533015200912650002701064650002401091655002901115710001701144856012601161999001701287ebr10629615CaPaEBRm        u        cr cn|||||||||121211s2013    si a    sb    001 0 eng d  z9781118153741  z9780470821329  z9781118153888 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)82373773714aHF5415b.D38 2013eb1 aDavis, John,d1960 Feb. 17-10aMeasuring marketingh[electronic resource] :b110+ key metrics every marketer needs /cJohn A. Davis.  a2nd ed.  aSingapore :bJohn Wiley & Sons Singapore,c2013.  axxii, 344 p. :bill.  aIncludes bibliographical references and index.0 asection 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2011.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aMarketingxEvaluation. 0aMarketing research. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10629615zAn electronic book accessible through the World Wide Web; click to view  c53444d53444