@book{53779,
	author = {Beller, Ken. and Patler, Louis. and ebrary, Inc.},
	title = {The consistent consumer},
	publisher = {Dearborn Trade Pub.,},
	year = {c2005.},
	address = {Chicago, IL :},
	note = {Includes indexes.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10078141}
}