TY - BOOK AU - Ruddock,Andy ED - ebrary, Inc. TI - Understanding audiences: theory and method AV - P96.A83 R83 2001eb U1 - 302.23 21 PY - 2001/// CY - London, Thousand Oaks [Calif.] PB - SAGE KW - Mass media KW - Audiences KW - Influence KW - Electronic books KW - local N1 - Includes bibliographical references (p. [182]-197) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/rucke/Doc?id=10080942 ER -