02377nam a2200373Ia 4500 ebr10082383 CaPaEBR m u cr cn||||||||| 050711s2005 dcu sb 000 0 eng d 0821362682 0821362690 (electronic bk.) CaPaEBR CaPaEBR (OCoLC)70742864 RA552.U33 C33 2005eb 353.6274096761 22 Caba�nero-Verzosa, Cecilia. Counting on communication [electronic resource] : the Uganda nutrition and early childhood development project / Cecilia Caba�nero-Verzosa. Washington, D.C. : World Bank, c2005. vii, 41 p. World Bank working paper ; no. 59 Includes bibliographical references. The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Health promotion Uganda. Malnutrition in children Uganda Prevention. Economic assistance Uganda. Health, Nutrition, and Population. Social and Cultural Issues. Electronic books. local ebrary, Inc. World Bank working paper ; no. 59. http://site.ebrary.com/lib/rucke/Doc?id=10082383 An electronic book accessible through the World Wide Web; click to view 56554 56554