the Uganda nutrition and early childhood development project Caba�nero-Verzosa, Cecilia. creator ebrary, Inc text bibliography Electronic books. dcu Washington, D.C World Bank c2005 2005 monographic eng

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electronic resource

vii, 41 p. The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits. Cecilia Caba�nero-Verzosa. Includes bibliographical references. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Health promotion Uganda Malnutrition in children Uganda Prevention Economic assistance Uganda Health, Nutrition, and Population Social and Cultural Issues RA552.U33 C33 2005eb 353.6274096761 http://site.ebrary.com/lib/rucke/Doc?id=10082383 http://site.ebrary.com/lib/rucke/Doc?id=10082383 CaPaEBR 050711 ebr10082383