@book{57858,
	author = {Miletsky, Jason I. and Smith, Genevieve. and ebrary, Inc.},
	title = {Perspectives on branding},
	publisher = {Course Learning,},
	year = {c2009.},
	address = {Boston, Mass. ;},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10314636}
}