@book{66216,
	author = {Hanssens, Dominique M. and Parsons, Leonard J. and ebrary, Inc.},
	title = {Market response models},
	publisher = {Kluwer Academic,},
	year = {c2001.},
	series = {International series in quantitative marketing ;},
	address = {Boston :},
	edition = {2nd ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10053331}
}