01626nam a2200385 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020003900112020003600151040002100187035002100208050002900229082001700258100003100275245013900306260008200445300002600527500012300553504005100676533015200727650003800879650001800917650002500935650002900960650002400989655002901013700001901042700001901061710001701080856012601097999001701223ebr10300872CaPaEBRm        u        cr cn|||||||||070827s2007    enka    sb    001 0 eng    z  2007035534  z9780470517918 (cloth : alk. paper)  z0470517913 (cloth : alk. paper)  aCaPaEBRcCaPaEBR  a(OCoLC)64778273414aHF5415.1255b.K56 2007eb04a658.8/272221 aKing, Stephen,d1931-2006.12aA master class in brand planningh[electronic resource] :bthe timeless works of Stephen King /cedited by Judie Lannon, Merry Baskin.  aChichester, West Sussex, England ;aHoboken, NJ :bJohn Wiley & Sons,cc2007.  axliii, 351 p. :bill.  aA selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.  aIncludes bibliographical references and index.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aBranding (Marketing)xManagement. 0aNew products. 0aBrand name products. 0aAdvertisingxManagement. 0aMarketing research. 7aElectronic books.2local1 aLannon, Judie.1 aBaskin, Merry.2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10300872zAn electronic book accessible through the World Wide Web; click to view  c66487d66487