@book{66872,
	author = {Moutinho, Luiz. and Huarng, Kun-Huang. and ebrary, Inc.},
	title = {Quantitative modelling in marketing and management},
	publisher = {World Scientific,},
	year = {c2013.},
	address = {Singapore ;},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10627518}
}