@book{67509,
	author = {Smith, Brian D. and Raspin, Paul G. and ebrary, Inc.},
	title = {Creating market insight},
	publisher = {John Wiley & Sons,},
	year = {c2008.},
	address = {Chichester, England ;},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10301427}
}