@book{68640,
	author = {Dayan, Daniel, and Katz, Elihu, and ebrary, Inc.},
	title = {Media events},
	publisher = {Harvard University Press,},
	year = {1992.},
	address = {Cambridge, MA :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10331339}
}