@book{70597,
	author = {Kahn, Kenneth B. and Product Development & Management Association.},
	title = {The PDMA handbook of new product development},
	publisher = {Wiley,},
	year = {c2013.},
	address = {Hoboken, N.J. :},
	edition = {3rd ed.},
	note = {Includes indexes.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10632132}
}