@book{71449,
	author = {Forsyth, Patrick. and Birn, Robin. and ebrary, Inc.},
	title = {Marketing in publishing},
	publisher = {Routledge,},
	year = {1997.},
	address = {London ;},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10057212}
}