TY  - BOOK
AU  - Davis,John
ED  - ebrary, Inc.
TI  - The Olympic Games effect: how sports marketing builds strong brands 
AV  - GV721.5 .D38 2012eb
PY  - 2012///
CY  - Singapore
PB  - John Wiley & Sons Singapore
KW  - Olympics
KW  - Economic aspects
KW  - Sports
KW  - Marketing
KW  - Branding (Marketing)
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [321]-337) and index; section 1. History, legacy, tradition -- section 2. Success and achievement -- section 3. Controversy and challenge -- section 4. Reputation development -- section 5. Olympic marketing victory; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10630539
ER  -