01474nam a2200325 a 4500001001200000003000800012006001900020007001500039008004100054020001800095020002700113040002100140035002100161050002500182100003200207245011500239250002200354260005300376300003400429504006600463505019800529533015200727650003200879650002300911650002500934655002900959710001700988856012601005999001701131ebr10630539CaPaEBRm        u        cr cn|||||||||121210s2012    si a    sb    001 0 eng d  z9781118171684  z9781118171691 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)79289243514aGV721.5b.D38 2012eb1 aDavis, John,d1960 Feb. 17-14aThe Olympic Games effecth[electronic resource] :bhow sports marketing builds strong brands /cJohn A. Davis.  aRev. and updated.  aSingapore :bJohn Wiley & Sons Singapore,c2012.  axviii, 398, 25, 18 p. :bill.  aIncludes bibliographical references (p. [321]-337) and index.0 asection 1. History, legacy, tradition -- section 2. Success and achievement -- section 3. Controversy and challenge -- section 4. Reputation development -- section 5. Olympic marketing victory.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2011.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aOlympicsxEconomic aspects. 0aSportsxMarketing. 0aBranding (Marketing) 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10630539zAn electronic book accessible through the World Wide Web; click to view  c71493d71493