02731nam a2200361 a 4500 ebr10630628 CaPaEBR m u cr cn||||||||| 120125s2012 nju s 001 0 eng d 2012003558 9781118243268 (hardback) 9781118287057 (e-book) CaPaEBR CaPaEBR (OCoLC)795320662 HF5415.1265 .H378 2012eb 658.8/72 23 Hasen, Jeff, 1958- Mobilized marketing [electronic resource] : how to drive sales, engagement, and loyalty through mobile devices / Jeff Hasen. Hoboken, N.J. : Wiley, 2012. xvii, 206 p. Includes index. pt. 1. The early years -- pt. 2. The present -- pt. 3. The future. "Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"-- Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Telemarketing. Mobile commerce. Internet marketing. Cell phone advertising. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10630628 An electronic book accessible through the World Wide Web; click to view 71649 71649