01796nam a2200301Ia 4500 ebr10057394 CaPaEBR m u cr cn||||||||| 040122s2004 ilu sb 001 0 eng d 0793186005 (6x9 hardcover) CaPaEBR CaPaEBR (OCoLC)70742621 LB2342.82 .M67 2004eb 378.1/06 22 Morrison, David A. (David Ashley) Marketing to the campus crowd [electronic resource] : everything you need to know to capture the $200 billion college market / by David A. Morrison. Chicago, Ill. : Dearborn Trade, c2004. xx, 252 p. Includes bibliographical references and index. A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you! Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Universities and colleges United States Marketing. College publicity. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10057394 An electronic book accessible through the World Wide Web; click to view 71697 71697