everything you need to know to capture the $200 billion college market Morrison, David A. (David Ashley) creator ebrary, Inc text bibliography Electronic books. ilu Chicago, Ill Dearborn Trade c2004 2004 monographic eng

electronic

electronic resource

xx, 252 p. A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you! by David A. Morrison. Includes bibliographical references and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Universities and colleges United States Marketing College publicity LB2342.82 .M67 2004eb 378.1/06 http://site.ebrary.com/lib/rucke/Doc?id=10057394 http://site.ebrary.com/lib/rucke/Doc?id=10057394 CaPaEBR 040122 ebr10057394