The capturing your share of the multi-billion-dollar tween market Siegel, David L. creator Coffey, Timothy J. Livingston, Gregory. ebrary, Inc text bibliography Electronic books. ilu Chicago Dearborn Trade Publishing c 2004 2004 monographic eng

electronic

electronic resource

xi, 225 p. : ill. Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch. David L. Siegel, Timothy J. Coffey, and Gregory Livingston. Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001. Includes bibliographical references (p. 207-209) and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Child consumers Market segmentation HF5415.32 .S55 2004eb 658.8/0083/4 http://site.ebrary.com/lib/rucke/Doc?id=10057400 http://site.ebrary.com/lib/rucke/Doc?id=10057400 CaPaEBR 031208 ebr10057400